dissertation report on marketing pdf

  Rural marketing Page 1 A DISSERTATION REPORT ³ To analyze the marketing of consumer products(both durable and non durable products) in ruralareas.´ SUBMITTED BY: DEVENDRA SINGHMBA 4 sem (2008-2010)0815270026UNDER THE GUIDANCE OF:MR. SANDEEP SHARMAFACULTYMANGALMAY INSTITUTE OF MANAGEMENT ANDTECHNOLOGY   Rural marketing Page 2 Acknowledgement consider my proud privilege to express deep sense of gratitude to Mr. SUNDEEPSHARMA for his admirable and valuable guidance, keen interest, encouragementand constructive suggestions during the course of the project. would also like to thank my father Mr. RAGHVENDRA SINGH ,for theirinsperation and moral support received in completing this work as for collecting tthe data i had to visit so many rural areas or villages. Devendra singhMBA (marketing)4 Semester   Rural marketing Page 3 TABLE OF CONTENTS TOP PAGE NUMBER EXECUTIVE SUMMARY RESEARCH METHODOLOGY REVIEW OF LITERATURE INTRODUCTION FINDINGS AND ANALYSIS 129 CONCLUSIONS 147 SUGGESTIONS ANDRECOMMENDATIONS 150 APPENDIX 151 BIBLIOGRAPHY 157.