introduction to marketing coursework

The course information on this page is being finalised for 2016. Please check again before classes commence. This course is designed to provide students with an understanding of the principles of Marketing. There will be a focus on the management of the marketing activities and how marketing relates to overall organisational functioning, including the management of exchange processes between business units and consumers and between firms. It will include topics such as environmental analysis, industry and competitor analysis, objective setting, marketing strategies, market mix components, and finally implementation and control mechanisms. Additionally, the course will provide opportunities for the practical implementation of the concepts covered and the development of problem solving skills by means of face-to-face seminars and tutorials, online learning and a marketing practice simulation. General Course Information Course Details Course Code MARKETNG 1001BR Course Introduction to Marketing I Coordinating Unit Business School Term Semester 2 Level Undergraduate Location/s Bradford College Units 3 Course Description This course is designed to provide students with an understanding of the principles of Marketing. There will be a focus on the management of the marketing activities and how marketing relates to overall organisational functioning, including the management of exchange processes between business units and consumers and between firms. It will include topics such as environmental analysis, industry and competitor analysis, objective setting, marketing strategies, market mix components, and finally implementation and control mechanisms. Additionally, the course will provide opportunities for the practical implementation of the concepts covered and the development of problem solving skills by means of face-to-face seminars and tutorials, online learning and a.
15.579 Applied Network Theory and Analysis Description: This course will examine the foundations of and recent advances in Network Theory, Network Science and Applied Network Analysis from sociological, economic and statistical perspectives. The course is aimed at doctoral students conducting original research in applied network theory and analysis in a diverse set of fields including sociology, economics, statistics, computer science/machine learning, management, computational biology and physics. The course will follow a research seminar format, with deep critical examinations of original research papers from these disciplines, designed to teach networks research through an evaluation of networks research. Professor(s) who recently taught this course: Click here for class syllabus Collapse 15.732 Marketing Management (EMBA, 2nd year) Description: In-depth study of the disciplinary framework for marketing and its applications to target markets and the optimization of marketing decisions. Students develop and practice techniques in five key stages of the framework: market orientation and research, segmentation and positioning, marketing mix, branding, and retailing and B2B. Emphasizes marketing management for the general manager, in particular profit optimization in chosen markets, and pricing, promotion, and product issues. Restricted to Executive MBA students. Professor(s) who recently taught this course:  Click here for class syllabus Collapse 15.809 Marketing Management (MIT Sloan Fellows only) Description: Marketing is a rigorous, disciplined science that applies a reasoned framework to the selection of target markets and the optimization of marketing decisions. The subject has two parts: a tactical portion and a strategic portion. The strategic portion focuses on identifying target markets. The tactical portion reviews how firms optimize profits in their chosen.
Completing postgraduate studies in Marketing will place you at the interface between an organisation and its customers, giving your company the competitive advantage. Introduction Marketing focuses on making and keeping customers by finding, communicating and sustaining the competitive advantage that makes 
a company truly successful. Topics covered in Marketing include advertising, company strategy, competitive analysis, and value creation. The Master of Marketing is suitable both for professionals working in the Marketing field and related areas, as well as those wishing to move into the field. Back to top Course description, features and facilities Marketing students at UWA have the opportunity to undertake projects for real-life organisations and have previously worked with companies including Coles, Google, Microsoft, Rio Tinto, Tourism WA, Transperth and Westpac. With classes available during the day and in the evening, this course is suitable for both the busy professional and the full-time student. UWA Business SchoolThe UWA Business School is one of the premier business schools in the Asia-Pacific region. The School inspires and propels talented students from around the world to become the respected and innovative academic, community and business leaders of tomorrow. We are one of only seven institutions in Australia to hold international accreditation from both EQUIS, the European Quality Improvement System and AACSB, the Association to Advance Collegiate Schools of Business. This ensures our degrees are recognised by employers worldwide, and guarantees the quality of our teaching, research and other operational areas. Our major corporate partners include ATCO Australia, BHP Billiton, EY, Macquarie Capital, PricewaterhouseCoopers, Wesfarmers and Woodside. These industry links enable us to provide a richer education for our students, and ensure our programs.
Although presented and conducted in an overall business context, the Management Program is fundamentally designed to prepare its graduates for careers in management in all forms of business and nonbusiness, public or private, foreign or domestic. The objective is to teach the fundamental principles underlying organizations, to emphasize education which will improve students' thought processes, to provide a familiarity with the analytical tools of management and to develop the student's ability to use the techniques involved in analyzing and evaluating managerial problems and making sound decisions. Attention is focused on systems and quantitative analysis, behavioral science, the environment and the forces/processes of change within organizations. Course Requirements University Graduation Requirements35 Core Lower Division General Education24 Of the 39 units required by the university, 15 units may be satisfied by coursework outlined below. Courses that meet GE Areas A1, A2, A3 or B4 must be passed with a C or better to meet the requirement. Consult with major advisor for details. Note: Students who have completed the ADT Transfer Degree (under SB 1440) for this major will have completed all Lower Division GE Requirements and should follow the 60 unit guarantee roadmap. Meet with an advisor prior to registering for your first semester for the 60 unit roadmap or specific questions. Upper Division General Education3 Of the 9 units required by the university, 6 units may be satisfied by coursework outlined below. Consult with major advisor for details. American Institutions6 Coursework shown below for the 6 units required by the university are double counted within GE. Consult with major advisor for details. Complete one sequence from: Asian American Studies6 AAS 033A. Asian Americans in the United States Historical and Political ProcessM63 AAS 033B. Asian Americans in.
Overview Courses Interest Areas Overview Topics covered in Marketing (MARK) courses include how to conduct market research and analyze buyers, how to price goods and services, how to sell, how to advertise and promote, and how to develop a marketing plan. There are several different interest areas in Marketing that students can choose from and are appropriate for students who plan careers in these areas of Marketing. Selling and sales management Retailing Market research and analysis Marketing communications Careers For Marketing related internships and career positions, visit the UH Bauer College Rockwell Career Center. Academic Advising The Marketing major consists of core classes, pre-business classes, required upper lever business courses, and specific Marketing coursework. Please see the general degree plan linked to above in the gray link box for more detailed information on courses. We encourage current students to meet with an academic advisor to select courses, get support, and stay on track.  Students selecting Marketing as a major must declare by filing a degree plan.  After completing pre-business classes and meeting all other requirements, students should fill out this online form to declare a Marketing major.  **Please review the links for degree plans, requirements, and prerequisite information.  Learn more about the Department of Marketing & Entrepreneurship.
MARKETING College: Business Degree: B. S. Limited Access: Yes Contact: College of Business Undergraduate Programs Office and Advising Center Address: 328 Rovetta Business Building, FSU PO Box 3061110 Tallahassee, FL 32306-1110 Phone: (850) 644-3892 Email: ugprog@cob.fsu.edu Fax: (850) 644-7332 Description of Major Marketing is one of the three basic functions of business and involves the study successful products, including new product development, promotion, pricing and distribution of products that satisfy the needs and wants of customers. The methods, policies, costs and problems of the producer, middle man, consumer, and industrial user are also studied. The purpose of the major in marketing is to acquaint the student with the basic character and scope of marketing and its critical role in successful businesses. Courses provide experiences in problem solving and management decision making. In the first two years at FSU, students should take courses to complete the following four requirements: Liberal Studies (general education) requirements, Gordon Rule Writing requirement, Multicultural Course requirements, and Prerequisite Coursework requirements. Some courses may fulfill requirements in multiple areas. Electives in the first two years should focus on gaining additional exposure to the social and behavioral sciences, and on improving communication and analytical reasoning skills. Prerequisite Coursework: 21 hours The following courses must be completed with a C- or better: ACG X021 (3) Introduction to Financial Accounting ACG X071 (3) Introduction to Managerial Accounting * CGS X518 (3) Spreadsheets for Business or CGS X100 (3) Microcomputer Applications for Business or ECO X013 (3) Principles of Macroeconomics ECO X023 (3) Principles of Microeconomics MAC X233 (3) Calculus for Business and Non-Physical Sciences STA X023 (3) Business Statistics * Students.