analysis essay on advertisements

Notes: Copyrighted images referred to in student papers have been removed for the purposes of presentation on this Website. Please do not plagiarize the work of other students! These papers are the property of their student authors are used on this Website by permission. Under no circumstances are they to be copied or re-used without written consent from the authors. Rhetorical Analysis Essays on Advertisements Read a variety of rhetorical analysis essays on print ads and commercials. Nitzan Ackner, Advertising In Style: The American Dream and What Women Want (PDF document) Examining an advertisement from InStyle Magazine, Nitzan Ackner argues that Jones New York uses supermodel Angie Harmon to advance a specific notion of the American Dream. Andrés Cassinelli, “The World’s Local Bank: An Approach to Consumer Alienation in a Globalized World.” (PDF Document) In this essay, Andrés provides a sharp analysis of this humorous HSBC commercial. The commercial itself can be viewed at Fred Chang, Apple Computer's Snail Beats Intel Processor (PDF document) Fred Chang approaches the debate between Apple and Intel through a careful rhetoric analysis of this dynamic commercial. Chistina Chen, A Glimpse at our Crazyworld Through the Lens of Truth: An Insider's View at the Truth Campaign (PDF document) In this rhetorical analysis, Christina Chen analyzes a print ad from the Truth anti-smoking Crazyworld campaign. Georgia Duan, Tobacco Marketing Aims: Veni, Vidi, Vici. (PDF document) Georgia Duan compares several different cigarette ads, including a parody ad, in this rhetorical analysis, arguing that such campaigns build specifically on traditional body image issues to market cigarettes to women. Lea Gee-Tong, “Coca-Cola: Effective Persuasion through Emotion” (PDF document) In this compelling essay, Lea Gee-Tong.
Rhetorical Analysis of an Advertisement Length: 1072 words (3.1 double-spaced pages) Rating: Red (FREE)   - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Rhetorical Analysis of an Advertisement Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products. For me to analyze this advertisement I used the rhetorical triangle, as well as ethos, pathos, and logos. The target audience is both males and females in their late teens to mid twenties. This company gets the male side of the equation by getting their attention and interest drawn to the attractive woman on the right with bright colors drawing your attention there as well as the bottle of whiskey which is right in the middle of the page. Then what gets these peoples attention to stay there is the fact they have an incredibly good looking female who is posing in next to nothing. Then a way that they try and get the females to look at the advertisement and read it is by showing a very plain girl who seems to be very typical of girls during their younger years. Then beside they show the same girl who now has become a women who is very attractive and just seems so much more powerful and sure of herself. One way that you can achieve that is if you drink Evan Williams Kentucky straight bourbon whiskey. The purpose is to get young adults even ones that are under age to drink their whiskey. One piece of specific information that is sent across to you is that the whiskey is aged for.
Advertising plays a huge role in modern life. It interrupts TV and radio programms, decorates (or defaces) the sides of buildings and sometimes it seems like it’s the main function of the internet. It’s estimated that over 0 billion is spent on advertising every year, nearly a third of it in the United States alone. The advertising industry hasn’t always been measured in US dollars either, because it’s old; Roman sesterces used to pay for quite a lot of it (both political and commercial advertising materials have been found in the ruins of Pompeii) and archaeologists have discovered ancient Egyptian posters that they think were advertisements. With all this history and money involved it’s no wonder that advertising is a much-discussed subject, and a common essay topic is the analysis of an advertising campaign. Most essay writers aren’t advertising professionals though, so what’s the best way to go about it? Introduce the product or service being advertised It doesn’t matter if it’s an insurance company, a political party or a new brand of salad dressing; don’t assume that your reader has heard of it. Make sure to give a short history, a description (and perhaps how it compares with some competitors) and an idea of its market share. Discuss who the advertising is aimed at It’s almost impossible to make an advert that’s going to appeal to everyone, unless you’re selling a tree that money really does grow on, so every advert has a target audience. The target audience will influence its style, so in turn the style can be used to work out the target audience. For example an advert that uses skateboarding images is aimed at teenagers; an offer of payday loans is aimed at people who can’t manage money and don’t look like learning any time soon. Estimate how popular the advert has been This used to be quite difficult to work out. Often it was a matter of seeing how many.
Every day in our lives we are surrounded by advertisements. Even if we don't read a paper, watch television or walk around with our eyes closed, we will find it impossible to avoid some form of publicity, whether it might be the latest offer at the local supermarket or some adverts on the television. The main purpose of advertising is to sell products, but the advertisement not only sells the reader the product, but also a future image of ourselves as more desirable and happier. As the purpose of this essay I will analyse a specific advertisement in semiotic terms and techniques, and explore how meaning is constructed. Through the process of being advertised, a product becomes a representation of everything the reader desires to become. What the advertisement clearly does is thus to signify, to represent to us, the object of desire (Williamson 1978, p. 60). It could therefore be argued that the most important concept in advertising is the notion of ˜me'. In order to be successful, advertisements need to portray an image of ˜me' and tell us how to make it even more appealing, attractive, sexy etc. In this way the product is given personality, communicating not only information but also image. Due to the fact that it is through the use of the products advertised that the model signified in the advertisement appears as she does, it is the implication, or connotation, of the advertisement that the audience can become as attractive and appealing as the model by using the same products. For the purpose of analysing an advertisement I have chosen an advert for Louis Vuitton. The advert is taken from the magazine Vogue Australia (Oct 2002). Vogue is one of a group of magazines aimed at women from any ethnic background, aged between approximately 18-35, who have money to spend on clothes and cosmetics. Vogue Australia is internationally recognised as the fashion and beauty.