building a case study

Among the many methods of marketers today, the written case study remains a tried and true practice to attract new customers. B2B small business marketers say case studies and in-person events are the most effective tactics they use, the Content Marketing Institute reported in its most recent B2B Small Business Content Marketing report. On the other side of the equation, evidence shows that buyers are still looking to case studies, too. The marketing tactic ranks as the third-highest type of content influencer for purchasers at small business and large enterprises alike, according to Eccolo Media's 2014 B2B Technology Content Survey Report. A snapshot of a graph included in Eccolo Media's 2014 B2B Technology Content Survey Report. Eccolo Media, which surveyed more than 500 tech purchasing decision makers and influencers for its seventh annual report, found only product brochures/data sheets and white papers to rise above the influence of the case study. Fifty-six percent of enterprise-level purchasers and 23 percent of small business owners said case studies influenced a technology purchase of theirs in the past six months. Moreover, the report concluded that in general, buyers overwhelmingly prefer traditional written case studies to those presented as audio, video, one-page summaries or Microsoft PowerPoint slides. Need more convincing of the power of written case studies? Think back to the last time you made a purchasing decision of a new tool at work. Did the story of how one of their customers, either told with a few lines of copy on the homepage or as a 500-plus word piece of content elsewhere, influence you? That kind of story influences my teammates and me, and its for that reason and stats like those above that at Zapier this year—our third in business—we've made publishing case studies a priority. Turning to Case Study Experts We launched our library of.
Struggling to earn the trust of potential new customers? Before you can expect them to open up their wallets, you need to start the sales process by demonstrating your ability to deliver on what your product or service promises.  Sure, you could tell them that you're great at X and that you're light-years ahead of the competition when it comes to Y and Z, but at the end of that day, that's just lip service. What you really need to win new business is cold, hard proof.  One of the best ways to prove your worth is through the creation of compelling case studies that chronicle the positive impact your product or service has had on one of your existing customers. To help you arm your prospects with information they can trust, we've put together a step-by-step guide on how to create effective case studies for your business -- as well as a free template for creating case studies of your own.  Download the free case study template here. How to Write a Case Study: The Ultimate Guide  How to Find the Right Case Study Candidate In order to provide your sales team with truly valuable case studies, you need to have a definitive plan for selecting the most qualified candidates. Here's what you should look for in a potential case study candidate: Product Knowledge: The more well-versed a customer is in the logistics of your product or service the better. This will help to ensure that they can speak to the value of what you offer in a way that makes sense for future customers.  Exemplary Results: The companies that have seen the best results are going to make the strongest case studies. Not to mention, if you've done really well for them, it's likely that they'll have the enthusiasm you're looking for.  Unexpected Success: Non-traditional customers that have seen positive results can help absolve any doubts potential customers may have. Recognizable Names: While small companies can.
Edit Article Edited by RamonaLoveFlower, Cheeser, Breathecarolina, Maluniu and 6 others A case study is an inquiry into an event by either an individual or an organization. It is produced through systematic research, analysis and reporting. Case studies cite professional or scientific sources and they are often used in developing new procedures in marketing, medicine and technology. They are designed to ask the questions how and why of an event, procedure or phenomena. If you are about to begin a case study, it is important that you devote plenty of time to accurate data gathering and analysis. Case studies can take place over a few weeks to a few years. Read more to find out how to do a case study. Steps Develop your research question. This may be given to you in advance by a professor or employer, or you may develop it on your own. Make sure the question is specific and can be analyzed by scientific or modern research methods. Do not choose a question that is inherently subjective. For example, instead of a question like What is the favorite social media website for people aged 18 to 20? you may want to use What is the most visited social media website for people aged 18 to 20. Case studies are classified into different categories. An instrumental case study will seek to find a deeper understanding into a question. A collective case study analyzes cases in order to find understanding about a phenomenon. An intrinsic case study looks more deeply into an already established case. Map out the protocol, strategy or structure for the case study. This will allow you to create an outline for how you will start at your question and end with a well-thought-out paper. The following are sample steps in a case study strategy. Develop a purpose and rationale for the case study. Create 4 or 5 bullet points that you intend to answer, if possible, in the study. Consider.
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SUMMARY INFORMATION: OHSU'S CENTER FOR HEALTH AND HEALING LocationPortland, OR Occupancy16-story medical office and wellness building Size400,000 sq. feet CompletedFall 2006 OwnerRIMCO, a partnership of doctors and OHSU DeveloperGerding/Edlen Development ArchitectGBD Architects EngineerInterface Engineering, Inc. Awards and RatingsLEED Platinum (goal) The Oregon Health & Science University's 16-story Center for Health and Healing, opening in fall 2006, anchors a new urban district that is rising on abandoned industrial land on Portland's south riverfront. OHSU's building, which will house a bioscience research facility, clinic space, outpatient surgery and a wellness center, is reaching for the highest level of green building certification while being engineered on a conventional budget. To achieve 61 percent projected energy savings, the building team is employing a number of strategies, including a large-scale onsite microturbine plant; ample use of natural ventilation and displacement ventilation; radiant cooling with chilled beams and a radiant slab; use of solar shades that double as solar power generators; and the first U.S. use of radiant chilled beams to supplement air conditioning in a large building. Water savings of 56 percent will be achieved through 100 percent onsite sewage treatment; all rainwater and wastewater will be harvested for toilets and landscaping. The engineers' approach was to harvest nature's free resources such as air, water and light, rather than sealing nature out and relying heavily on mechanical systems, as occurs in conventional building. The result is a multiple-use center engineered on a conventional budget that provides for the health, comfort and productivity of occupants as well as respect for the environment. Interface Engineering also offers Engineering A Sustainable World, a free 48-page guide to the project that shares the.