procter and gamble research paper

A Company like Procter and Gamble can attract the attention of any one in the whole world. It made and still makes the life of any individual much easier by providing him with reliable products that he appreciates for their superiority and their safety. Today, in Egypt, the products of Procter and Gamble have conquered the Egyptian market. In every house, one or more products are found. As a result, the Egyptian local products could not compete with this outstanding quality that P & G offers. The public is interested in gathering more information about the company. That is why, knowing more about the earlier foundation of the firm, its purposes and core values, the process of innovation of its products, its annual report and the link between it and its branch in Egypt could satisfy the people's curiosity. Procter & Gamble refers to William Procter, who established himself as a candle-maker , and James Gamble who apprenticed himself as a soapmaker (P&G History 1). Procter and Gamble first started in 1837 in Cincinnati. At that time, the marketplace in that country was not encouraging to run businesses because of many financial problems. Despite that, P & G ran their company. More specifically, on 12 April 1837, William Procter and James Gamble started to produce and to offer these products to customers. They both started with two main products, which were soap and candles. At the same year, and precisely on 31 October 1837, Procter and Gamble signed up the contract of their partnership and started their business together. Twenty years after signing the contract, P & G sales reached million and at that time the company had about eighty employees. In 1862, and during the civil war, P & G Company was ordered to produce a big quantity of soap and candles to fulfill the Union armies' needs. Seventeen years later, a new type of soap called Ivory was invented. By 1890, the.
Procter and Gamble (P&G) marketing case study. Introduction Procter and Gamble is the one of the finest multinational company in U.S.A. Procter & Gamble dealing with various businesses. It deals with various consumer products, like, pharmaceuticals, cleaning Supplies, Personal care, and pet supplies. It covers up maximum number of consumer affordable products, and the business stand one of the multinational company in America (Dyer, Dalzell and Olegario). P&G brands are prolifically sold across 180 different countries, to 4.2 billion all around the world. This company has spread its business all over the world and the company brand value is also very high, and popular. Analysis Framework P& G Company have the business framework to look after. They deal with several countries, with maximum number of branches to look after the framework. To manage and monitor the huge business company most important thing is need that a right and conceptual framework. Currently P& G has the recognize innovator in business world. With the right framework business this company placing 132 products on the top 25 pacesetters list. To establish this large set up business, companies have the marketing concept right. Marketing is the most important part in business. In recent world marketing has the vital part to enlarge the business. Marketing now divide in tow part in recent days. As the company objective is connecting more people by satisfying them. So it also has some clear objective to research on particular filed, and their work. Objectives are which how much marketing engaging the U.K. consumers and around the world. In recent days individuals are getting so busy that they cannot afford much time to spend some time in stores (Galbraith). Networking marketing has huge impact in business in recent days. So it is important to build a stronger social marketing power, so that sales can.
One Procter & Gamble PlazaCincinnati, Ohio 45202-3315U.S.A. Company Perspectives: We will provide branded products and services of superior quality and value that improve the lives of the world's consumers. As a result, consumers will reward us with leadership sales, profit, and value creation, allowing our people, our shareholders, and the communities in which we live and work to prosper. History of The Procter & Gamble Company The Procter & Gamble Company (P&G) is a giant in the area of consumer goods. The leading maker of household products in the United States, P&G has operations in nearly 80 countries around the world and markets its nearly 300 brands in more than 160 countries; more than half of the company's revenues are derived overseas. Among its products, which fall into the main categories of fabric care, home care, beauty care, baby care, family care, health care, snacks, and beverages, are 16 that generate more than billion in annual revenues: Actonel (osteoporosis treatment); Always (feminine protection); Ariel, Downy, and Tide (laundry care); Bounty (paper towels); Charmin (bathroom tissue); Crest (toothpaste); Folgers (coffee); Head & Shoulders, Pantene, and Wella (hair care); Iams (pet food); Olay (skin care); Pampers (diapers); and Pringles (snacks). Committed to remaining the leader in its markets, P&G is one of the most aggressive marketers and is the largest advertiser in the world. Many innovations that are now common practices in corporate America--including extensive market research, the brand-management system, and employee profit-sharing programs--were first developed at Procter & Gamble. 1837 Launch: Maker of Candles and Soap In 1837 William Procter and James Gamble formed Procter & Gamble, a partnership in Cincinnati, Ohio, to manufacture and sell candles and soap. Both men had emigrated from the United Kingdom. William Procter had.
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Order PaperOur Prices Who We Are What We Do Procter and Gamble Research Papers discuss an article about the new philosophy for an operation that is being applied. Research papers on topics like Procter and Gamble are often difficult to write. We help get you started. For example, an author, in the article, “Procter and Gamble Net Rises 16% on Cost Cuts, Pricier Products”, claims that Procter and Gamble is really doing well in its chosen areas of business. The company has applied a new philosophy for operation, namely cutting cost and competing in the pricier goods market. The results have been spectacular for Procter and Gamble, achieving good sales and high profit margins for last quarter. Procter and Gamble sells basic consumers products. Some of the goods are well known: Pampers diapers, Crest toothpaste, Pantene hair products, Clairol hair products, Olay skin crèmes, and Max Factor makeup. The company has been pushing hard to bring down costs. The results have been outstanding: 16% rise in net income. Net income for the quarter is up to .04 billion from [text_sites_3-6_
].893 billion for the same period last year. Net income is also up 74 cents per share compared to 63 cents per share for the same period last year. But the company has also made efforts to compete in pricier products, like the newer versions of Olay products and Max Factor makeup. The results from those efforts have been equally notable: 4% rise in sales from last quarter. Total sales for the quarter up to .9 billion from .5 billion from a year ago. Overall, Procter and Gamble’s efforts in being more competitive have paid off. The stock hit a 52 week high in mid-April reaching .74 per share. “Since taking over the Cincinnati Company in June 2000, Mr. Lafley has shed and purchased brands, looking to concentrate on higher margin products and P&G’s biggest brands”. Procter and Gamble is making the right.